
BrandBox at Tysons Corner Center: a shrewd pop-up solution, a Band-Aid, or a tourniquet?
Long a means of securing seasonal tenants in shopping centers, the pop-up shop has only emerged as a standard bearer for retail nodes within the last five years or so—about the same time that economic forecasters began realizing how badly online shopping was undermining conventional bricks-and-mortar retail. And that’s how they work: they fill a








