
Sizzlin’ Cafe: an aged sign that doesn’t stand the test of time.
Many years ago, on this blog, I postulated that, in vibrant downtown areas with lots of small, family-run businesses, an aging, outdated exterior sign might actually be a selling point. Even if the paint is a little chipped or the letters a bit rusty—a tiny bit (not too much!)—a visibly old sign is a tacit