
Mid-century signage: seven-decade survival on a sleepy Sonoran street.
I’ve professed my love for mid-century signage multiple times on this blog. Whether it’s understated modernism, lingering neon, or the overt space-age wonderland of Googie, it all evokes the dawn of the motor era—that point in time, shortly after World War II, when almost every household either owned a vehicle or had easy access to



