Red shingled roof: even when detached from the brand, we know what it was. But why is it what it is?
Some companies embed their brand into the very architecture of their locations. Prominent ornamentations or physical features on the structures assert themselves, almost as their own logo. Sometimes they ascend in importance to become the logo. After all, the famed golden arches of McDonald’s didn’t always simply hint at the letter M atop a pole-mounted