The search "logos" yielded
60 articles

Clandestine kitchens: restaurants that showcase their greatness by being obscure.

“Don’t be so humble.  You’re not that great.” ~Golda Meir Ever come across a business that seemed to go out of its way to hide its presence?  One that didn’t announce itself prominently from its front entrance, but instead seemed to downplay its own name, its logo, its fundamental identity?  It’s hard to understand why

The Starbucks logo gets entrepreneurial elevation near the lowest point in the world.

It should come as no surprise that a successful brand, once vindicated through repeated growth and revenue amidst expansion, should explore its opportunities in other countries.  This tendency is such common knowledge that it influences global consumer culture almost unconsciously.  Long gone are the days where we might have pondered, “[McDonald’s] is everywhere I go

Opportunism in animals: by hook or by crook, they’ll make a home of it.

Some animals are just more opportunistic than others.  In most cases, it cannot help but serve as a survival tactic.  Bears are notoriously omnivorous and remarkably clever at finding ways to access nutrients that accommodate their diverse palates.  It is for this reason that many National Park must use trash cans of a durable material

“STUDENT DRIVER” strikes again…or do we expect hired drivers to be amateurs?

As I fine-tune and finish up a much longer blog post, I wanted to fill this dry spell with some amusing content that serves as a follow-up to an unexpectedly popular blog post from about a year ago.  I noted last spring the strange, recent proliferation of bumper stickers (magnets in actuality) alerting passers-by of

How can we tell if a restaurant is an ascendent chain? It calls itself “local”.

It’s been over a decade since I wrote about the fish, chop, and steakhouse known as Kincaid’s, a chain with a location in Carmel, Indiana (an Indianapolis suburb) that, based on my fleeting observations, was doing everything it could to downplay its very chainy-ness.   And that was the point.  The interior of Kincaid’s included

Lettering and logos: typographical goofs range from cryptic to charming.

Coming from a family that worked in the advertising industry, I cannot help myself by focusing occasionally on the use of lettering, symbols, or other carefully positioned typographic strategies to help galvanize an advertising logo into a widely successful brand.  More importantly, I can’t help but focus on the non-successes—those examples where, even if the

Restroom logos don’t always stand out. Instead, sometimes they stick out.

I’ve featured far too many articles with the Indianapolis International Airport (IND), outstripping all other airport-related blog posts by a country mile.  Or eight runway lengths.  But why shouldn’t I cover it?  It’s the primary airport of my hometown, so I’ve been there a lot.  And it remains one of the newest international airport facilities