
Linguistic strategy at Trader Joe’s: the recipe to a beloved chain’s success.
Saying “I like Trader Joe’s” isn’t very edgy; it’s not going to instigate a revolution anywhere. They aren’t exactly fighting words. Ranking right up there with California phenomenon In-N-Out Burger as one of the least controversial chains that dole out food, a person is far more likely to provoke fisticuffs for saying “Trader Joe’s is



