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Logos in limbo: why Pizza Hut, which is everywhere, can’t find its niche.

If we view advertising while wearing our semiotic skullcaps, we’re bound to come up with widely different conclusions than when we espy a brand, passing along in a car, simply for its promotional message. But that’s the point. When it comes to ads, who cares about the explicit—what the ad is actually saying? It’s the

Southport Crossing: old apartment complex + new decade = change in the name.

Axiom number one: as housing ages, the owners/occupants need to maintain it for it to remain a desirable habitation. It makes perfect sense. Yet empirical evidence abounds where this does not happen. In many cases, neither the owners nor the occupants have the financial resources to invest in the property to the degree necessary. Or,

When physical malls confront a virtual reality, the brand’s the thing.

Amidst all the talk of mall death—at least some of it from yours truly—it’s becoming easier to spot the retail sector’s outright desperation. When was the last time you visited a chain retailer and were not asked about becoming a member of the rewards program? And how long did it take you to find a

Luring us back to the center, by whatever means necessary.

After crossing the Thames River along Interstate 95, speeding westward past the compact, archetypically New England central business district to New London, Connecticut, a visitor will encounter an exit ramp leading directly to the city’s economically recovering downtown. Generally speaking, this should be the preferred trajectory for those of us obsessed with old town centers.

Still on the grid…just a little looser.

My postings have been pretty sparse lately, though it’s not for a lack of new ideas. I’ve been traveling across the middle of the country, visiting friends and some of my favorite American landscapes: the vast prairies and buttes of the high plains. Driving along unpaved roads in some of the most sparsely populated countryside

Perplexed in Pawtucket.

My latest just made it to Huffington Post.  Fundamentally it’s about two cities and how they strategically toy with the boundary between them. The industrial city of Pawtucket has a prominent border with Providence, Rhode Island’s economically mixed state capital.  Both cities have their fare share of gritty neighborhoods, but, where the two abut one another,

Goulash in the melting pot.

On the corner of an otherwise nondescript strip mall just outside of New Brunswick, New Jersey, I encountered this storefront: Nothing particularly special about it in the grand scheme of things—nothing that jumps out, just from viewing the exterior. But the name is distinctive. Magyar. For those not in the know, Magyarország is the word

Who’s YOUR state’s prime mascot?

When a highly localized slang term pops up in an environment far removed from its natural home, it’s inevitable that it will cause some heads to turn. And that’s exactly what happened when I passed this sign along a fairly busy stretch of highway:People who follow college basketball—and particularly those who followed it in the

Dressing the wounds with paint (a sequel).

In a nation where the supply of potential retail space is so excessive that it hobbles the commercial landscape it intends to serve, a vacant storefront often remains vacant for a very long time. Only in the healthiest, most sought-after retail districts does the leasable space absorb quickly. In larger structures with the capacity for

When a “road diet” removes not just the fat but the bone.

Long perceived as one of the most automobile-dependent major cities in the country, Houston has made considerable strides in recent years toward diversifying its transportation options. The METRORail line, first proposed (and rejected) in 1983, took decades to develop, largely due to persistent political opposition.  However, with a 2001 groundbreaking, the 7.5-mile line, spanning from

Luring us back to the center, by whatever means necessary.

After crossing the Thames River along Interstate 95, speeding westward past the compact, archetypically New England central business district to New London, Connecticut, a visitor will encounter an exit ramp leading directly to

Still on the grid…just a little looser.

My postings have been pretty sparse lately, though it’s not for a lack of new ideas. I’ve been traveling across the middle of the country, visiting friends and some of my favorite American

Perplexed in Pawtucket.

My latest just made it to Huffington Post.  Fundamentally it’s about two cities and how they strategically toy with the boundary between them. The industrial city of Pawtucket has a prominent border with Providence,

Goulash in the melting pot.

On the corner of an otherwise nondescript strip mall just outside of New Brunswick, New Jersey, I encountered this storefront: Nothing particularly special about it in the grand scheme of things—nothing that jumps

Who’s YOUR state’s prime mascot?

When a highly localized slang term pops up in an environment far removed from its natural home, it’s inevitable that it will cause some heads to turn. And that’s exactly what happened when

Dressing the wounds with paint (a sequel).

In a nation where the supply of potential retail space is so excessive that it hobbles the commercial landscape it intends to serve, a vacant storefront often remains vacant for a very long

When a “road diet” removes not just the fat but the bone.

Long perceived as one of the most automobile-dependent major cities in the country, Houston has made considerable strides in recent years toward diversifying its transportation options. The METRORail line, first proposed (and rejected)