All of us are guilty from time to time with finding a brand and latching onto it. It fosters exactly the sort of customer loyalty that the producers want. My own brand fascination has less to do with the product—I was hardly hooked on it—but more in how it could have gotten so big and
It’s a trend one encounters all across the country, in large towns or small cities, of varying degrees of economic health. Almost instinctively, we know when we’re there—in the oldest part of town, usually co-located with the downtown. For the most part, it’s hard not to miss the central business district, which often amounts to
When it first opened in 1997, local and regional media acclaimed the Brass Mill Center of Waterbury, Connecticut for transforming a long-blighted, desolate, contaminated old industrial site. And, considering that the retail hub replaced an expansive collection of derelict buildings visible along Interstate 84, it probably improved Waterbury’s image not just to its natives but
On the corner of an otherwise nondescript strip mall just outside of New Brunswick, New Jersey, I encountered this storefront: Nothing particularly special about it in the grand scheme of things—nothing that jumps out, just from viewing the exterior. But the name is distinctive. Magyar. For those not in the know, Magyarország is the word
All of us are guilty from time to time with finding a brand and latching onto it. It fosters exactly the sort of customer loyalty that the producers want. My own brand fascination
It’s a trend one encounters all across the country, in large towns or small cities, of varying degrees of economic health. Almost instinctively, we know when we’re there—in the oldest part of town,
When it first opened in 1997, local and regional media acclaimed the Brass Mill Center of Waterbury, Connecticut for transforming a long-blighted, desolate, contaminated old industrial site. And, considering that the retail hub
On the corner of an otherwise nondescript strip mall just outside of New Brunswick, New Jersey, I encountered this storefront: Nothing particularly special about it in the grand scheme of things—nothing that jumps
